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Founded in 1878, Lion Brand Yarn Company is the oldest producer of knitting and craft yarn in the United States.〔 〕 The company has a storefront in Manhattan, publishes several knitting and crochet newsletters, and is involved in charitable works.〔 〕 == History == Lion Brand Yarns have been on the market since 1878. Current President/CEO David Blumenthal's great-grandfather Reuben founded this 5th generation, family-owned company. Company was founded in 1878 by a group of notions and dry goods salesmen that included current CEO David Blumenthal’s great-grandfather, Reuben. During the 1930s under the leadership of Reuben, Lion Brand imported yarns from Europe, supplementing production rather than manufacturing yarns in the U.S. This was considered to be an unusual business strategy at the time. The company currently produces yarn in the U.S. and all over the world. Joseph Blumenthal, Rueben’s son-in-law, had three sons who ran the company from the 1940s through the early 1990s. Isidor Blumenthal (b1909, d 2003) served as president of the company from 1958 to his death in 2003. George Blumenthal was in charge of sales and started selling to major discount chains, including Target, in 1962. Bernard Blumenthal ran logistics and distribution. The fourth generation consisted of Isidor’s son, David, currently President and CEO, who began working for Lion Brand on October 1, 1969, and his first cousins, Dean (COO/EVP) who opened the Wal Mart account in 1983, Jack, Senior VP, who travels as an ambassador, speaking to groups around the country about the business, and oversees sales. and Alan, Senior VP who is involved in logistics and distribution. Several fifth generation Blumenthals work at Lion Brand as well, Adam - Director of Corporate Strategy, Shira - Studio Associate, Evan - Director Global Business Development and David, who joined the family business in 2014. The company is privately held and has estimated sales of $100 million per year.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Lion Brand」の詳細全文を読む スポンサード リンク
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